Unlocking the Power of Zoom Backgrounds Library: A Comprehensive Guide for Effective Branding

As we navigate the digital landscape, it's essential to have a consistent visual identity that represents our brand effectively. At Northwestern University, we understand the importance of branding and have curated a comprehensive library of resources to help you achieve this goal. Introducing the Zoom backgrounds library - a treasure trove of assets designed to elevate your brand storytelling.

Within this library, you'll find essential elements of our brand, including:

• Brand Kits: Access the core components that define our visual identity.

• Photos & Imagery: Discover best practices for composing photographs, digital photo quality guidelines, and information about photo sourcing.

• Graphic Elements: Learn about the graphic design elements that create Northwestern's unique and recognizable look.

• Color Palettes: View our color palettes, color codes, and usage guidelines to ensure consistency across all platforms.

• Fonts & Typography: Access the brand fonts and learn about the font options available for use.

• Logos & Lockups: Get the Northwestern wordmark and logo for your branding needs or find your school's lockup.

But that's not all. Our library also includes resources to help you refine your communication skills:

• Inclusive Language Guide: Use our guidelines for communicating in an inclusive manner, ensuring that everyone feels represented.

• Copy Editing: Discover common copy-editing mistakes and how to correct them, ensuring that your content is error-free and polished.

• A to Z Style Guide: Reference our comprehensive style guide for all your editing needs.

We also provide guidance on writing best practices:

• Newswriting Guidelines: Get the latest advice on writing for news publications.

• Best Practices for Sharing Content: Read guiding principles on digital content development and distribution.

• Web Writing Guidelines: Get expert advice on writing for the web.

If you have any questions or need further assistance, don't hesitate to reach out to our Office of Global Marketing and Communications. We're always here to help.

With this comprehensive library at your fingertips, you'll be equipped to create engaging content that accurately represents Northwestern University's brand. So, take a journey through and unlock the power of effective branding today!